Demi Shi

Global Commercial Leader | E-Commerce & China Market Expert

Nearly two decades of experience driving revenue growth across wholesale, retail, social commerce, and eCommerce. Former leadership roles at Alibaba and ByteDance with deep expertise in cross-border e-commerce and China market expansion. Bilingual in English and Mandarin with extensive relationships across global and China e-commerce ecosystems.

E-Commerce Strategy Cross-Border Commerce Fashion & Beauty China Market Entry

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About Demi

I'm a global commercial leader with nearly two decades of experience transforming business strategy into revenue growth. My expertise spans wholesale, retail, social commerce, eCommerce, and consumer goods—with particular depth in fashion and beauty sectors.

My career has been shaped by leadership roles at iconic companies like Alibaba and ByteDance, where I developed deep expertise in cross-border e-commerce, China market expansion, and building scalable commercial strategies. Bilingual in English and Mandarin, I've built and maintained extensive relationships across global and China e-commerce ecosystems.

I specialize in driving market expansion, building C-suite partnerships, and leading cross-functional teams through periods of rapid growth. Whether navigating complex international commerce or unlocking new market opportunities, I bring strategic vision combined with proven execution capabilities.

Core Expertise

Market Leadership

• Cross-border E-Commerce Strategy
• China Market Entry & Expansion
• International Business Development

Industry Expertise

• Fashion & Beauty Commerce
• Social Commerce & Retail Partnerships
• Consumer Goods Distribution

Leadership Capabilities

• Revenue Growth & P&L Management
• Cross-Functional Team Leadership
• C-Suite Partnership Building

Career Highlights

Leadership Experience

Commercial Leadership

Alibaba

Leadership Role

• Drove revenue growth across key e-commerce categories
• Developed cross-border commerce strategies and partnerships
• Led cross-functional teams in fast-paced, high-growth environment

Commercial Strategy & Growth

ByteDance

Leadership Role

• Built and scaled commercial initiatives across regions
• Established partnerships with global brands and retailers
• Managed P&L and drove profitability in competitive markets

Multi-Sector Commercial Leadership

Wholesale, Retail, Social Commerce & Consumer Goods

15+ Years Experience

• Consistent track record of driving significant revenue growth
• Deep relationships with fashion and beauty industry leaders
• Expertise in China market expansion and cross-border commerce

Featured Brands & Partners

Logos of brands and partners I've worked with, representing my network across key market categories.

Fashion & Apparel

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Beauty & Cosmetics

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E-Commerce Platforms & Marketplaces

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China Market & Strategic Partners

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Strategic Capabilities

Proven expertise across commercial strategy, international expansion, and market leadership.

Market Expansion

Strategic entry and scaling in new markets, with specialized expertise in China market expansion.

Strategy China Market Cross-Border

Revenue Growth

Driving significant revenue growth through partnership development and commercial excellence.

P&L Management Partnerships Growth

Team Leadership

Building and leading high-performing cross-functional teams through scaling and change.

Team Building Leadership Development

Let's Drive Growth Together

Whether you're expanding into new markets, entering China, or scaling your e-commerce presence, I'd welcome the opportunity to discuss how my experience and network can help drive your growth.

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